SONG CONTEST BLOG

Not as many as you’d like, I suspect.

It’s not because your music is ‘bad’.  In fact, people talk about bad music just as much as they do about good music.

So why isn’t there a larger conversation around you and your art?

Because you’re relying on your music.

There are 13 million music profiles on MySpace but only 4,000 artists on the rosters of the major music labels.

It’s fair to assume that a lot more than 4,000 artists are writing, producing and performing great songs.  Some of them are making ends meet on indie labels or on their own…

…But the sad truth is that most of them are working day jobs and you will probably never hear of them.

The competition is fierce.

If your strategy for success hinges on great songs, awesome production, and a tight live act alone, you’re setting yourself up for disappointment.

Here is an example of an artist who made it easy for music fans to talk about her, but she did NOT center the conversation around her music.

Instead, she created this video …and it worked!

I’m very impressed with April Smith.

She’s a sassy self-starter and strong marketer.  And her music and image is top notch.

She won me over with this 2 minute video:

(Click here to watch it on Kickstarter.com)

At the time of this posting, April Smith raised $10,575 from pledges on Kickstarter to finance her next record.