An independent artist by the name of Rustcycle contacted me a couple of days ago about his interesting marketing idea and cross-over musical offering. Rustcycle (a.k.a. Adrian Johnson) developed a gorgeous looking 255-level iPhone and iPod Touch game which mimics the natural flow of particles when the player manipulates the electromagnetic field with his finger. Far out. The $0.99 game, aptly named NANO, is set to Adrian’s self-composed and produced ambient music, creating a “meditative, serene journey that stands in contrast with the tense experience of many other iPhone games.” Adrian has differentiated himself by bridging two talents to create an experience that few artists can compete with or even conceive of. By drawing users (paying users, incidentally) into a world of nodes and particles, Adrian is exposing his musical facets to a highly targeted new audience.
I love the thinking behind this and I praise Adrian for identifying and employing his strengths as a creative programmer in order to bring his musical attributes to the fore.
$99 Music Videos is a brilliant ‘indie’ solution for both music artists and filmmakers. The online video portal provides a gateway for artists and credible filmmakers to collaborate and produce music videos within 24 hours and for $99 or less. Completed clips are submitted to the site and broadcast twice weekly, along with “making-of” video content, to be rated by viewers. The idea is to encourage artists and filmmakers to get back to basics and dispel the myth that music videos require major label budgets. $99 is certainly a challenge, as is a 24 hour turnaround, however, the $99 Music Videos team are confident that a budget skillset and approach will result in creative and potentially viral gems.
Microsoft’s Songsmith is a fun new piece of software that creates backing tracks that auto-synchronize, pitch and tempo as you sing into… your laptop? It’s versatile too. See how this up and coming producer songwriter has incorporated the finest technology into masterful musical arrangements:
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