Yesterday, I published a post titled “Help, I’m a Struggling Musician”, highlighting a poor promotional strategy employed by many artists that approach me.
Today, I listened to Robert Kiyosaki’s “Before You Quit Your Job” audiobook in its entirety to reinforce my commitment to become a better communicator and effectively promote my business interests.
I am frustrated that many artists do not make it their business to become effective communicators. I often hear, “my music speaks for itself.” Unfortunately, poor communications skills – a poorly composed email, a half-baked presentation, or unprofessional phone call – will get your music shelved or deleted, not heard.
Being a great musician is not enough. To quote Robert Kiyosaki, “The world is full of talented poor people.”
Next time you compose an email, place a phone call, or reach out on Facebook, consider whether the manner in which you write, speak, listen, present and promote is as awesome as your music.
And in 2011, I suggest that you make it your mission to become a great spokesperson as well as a great musician. It’s a winning combination.
On a daily basis, I receive email to the effect of, “I’m a struggling musician, really talented… please listen to my songs and tell me what you can do, okay?”
It’s not okay.
Folks, the word “struggling” does not inspire much confidence and describing yourself as “talented”, “awesome” or “star quality” doesn’t fly either.
Instead, show me the benefits of listening to your music and maybe even working with or investing in you. Also, don’t tell me what YOU think of yourself. Tell me what other people think of you: Show me what the press is writing about you and how many fans are spreading the word.
If you’re good, validate your claim. Don’t assume that if you tell me that you’re the next big cheese I’ll believe you. I won’t.
I just wanted to give you a quick heads about an amazing tool designed to help you manage your career, and focus on music, rather than the boring business that seems to always get in the way of true creativity.
I recently spent some time with the awesome guys over at BandCentral. And I have to admit, I was blown away by what they’ve put together.
You’re a musician on the rise, which means you’re probably struggling to find the best way to keep in touch with your fans and organize your ‘music business’, right?
BandCentral can help.
You probably need help keeping track of your money, organizing your gigs and staying on top of your merchandise sales (especially if you expect them to keep climbing).
BandCentral makes it easy.
Whether you’re un-signed and self-managed or you presently have a label and pro manager, BandCentral will save you from the time, burden and career-crushing mistakes so many artists fall victim to…
Anything that helps musicians make more music by helping them delegate the drudgery seems like it’s singing in the right key to me!
from: Evan Field
to: Lior Shamir
date: Thu, Sep 30, 2010 at 1:12 AM
subject: THANK YOU from Honor By August!
On behalf of the band I just wanted to thank you again — and emphatically — for everything that We Are Listening and Tinderbox have done for us.
As I mentioned to Jon, the band has been extremely excited about all of the success at radio and the licensing potential from the 10 show agreements Jon was able to secure for us.
We can’t thank everyone at Tinderbox enough for all of the great work and results they’ve achieved for Honor By August and, as Jon has been quick to point out, we have you to thank for making it all possible.
We hope to be able to maintain a relationship with you both moving forward and hope to be able to share success stories that we can attribute to your work and investment in the band.
As I said to Jon, if there’s anything we can do, like provide a quote or blurb from the band, please let us know and we’d of course be happy to provide anything that might be helpful. We’ve already raved about this experience to many of the bands we cross paths with on the road and will certainly continue to do so.
Thanks to Jon Delange, our TV licensing mojo maker, 2006 song contest winner, Laurell, landed a HUGE placement in the season finale of The Real World: New Orleans. The show aired on the 15th September with Laurell’s “In The Air”, vocals up, with ID. Success!
In 2007, Detroit-based rock act, Schaeffer, were selected as the winners of Breaking the Band 1, our international band competition. As part of their prize package, they embraced the opportunity to work with We Are Listening’s TV and radio guru, Jon Delange.
Jon, who continues to mentor the band to this day, helped them achieve national awareness, first at radio and then with television networks by scoring placements in their original programming. Annually, they have preformed during Austin’s SXSW event.
Eventually, the group emerged as America’s favorite in the FreeCreditScore.com band search which began with a shortlist of more than 100 hopefuls showcasing nationwide.
Now, The Victorious Secrets, the band’s new alias, are engaged in a $30 million advertising campaign.
As the new face of FreeCreditScore.com, they will be featured in a series of television commercials slated to debut during the 2010 MTV Video Music Awards next month. They will also receive a $10,000 check, a Gibson Guitar prize package and Pearl drum kits, and a studio session with the music industry’s best of breed. They will also walk the red carpet at the 2010 MTV Video Music Awards and have the opportunity to perform on the 2010 VMA Tour.
Here are The Victorious Secrets, in all their glory:
(For your information, “Katy Perry” is the most popular post on this blog but that’s just because Google picked up on the image tag so when Katy Perry fans (of which there are many) search for Kary Perry images, my blog shows up. There’s no value in it for me whatsoever. I’m confident that zero Katy Perry fans care about this blog.)
But with “Quit your day job. Start a label.“, there’s no fabricated traffic. It’s all real visitors searching for authoritative content which, to my disgrace, leads them to the worst post on this site.
Hi. My name is XXXXXXX. I was wondering if we could maybe strike a deal. You see, I have no money because I am not famous yet. If you can help me become famous, then instead of giving you 30 dollars, I will give you 500 dollars!