Coke Open Happiness
January 22nd, 2009 by Lior Shamir
Midem, the annual music industry convention in Cannes, France, was marked this year by Coca Cola’s announcement of their next marketing campaign: “Open Happiness”
The prominent global brand has captured the indie music elite; comprising of Fallout Boy, Gym Class Heroes, Panic At The Disco, Cee Lo and Janelle Monae, for a collaborative effort on the song, “Open Happiness”, which was premiered at the convention. The artists’ images are slated to appear on two hundred million Coca Cola cans in the UK and France.