Don’t go over the cliff!
May 20th, 2009 by Lior Shamir
While next-generation music pros are angling for music 2.0 success stories and peddling self-promotion concepts to upstart artists, Bruce Warila of musicXray wants us all to take a breather, not go overboard and lose our shorts. Bruce colourfully describes the myriad of current industry obstacles and unveils a step-by-step coup d’état. I particularly enjoyed this analogy, perhaps one of Bruce’s softer moments:
“Genres are coastlines, niches within genres are beachfront properties, and standalone artists are rocks or grains of sand. Sticking with the metaphor: coastlines and beachfront properties are compelling, interesting and entertaining; rocks and sand are things that get stuck in your shorts and sandals.”
Read the entire onslaught.