Imagine

January 1st, 2009 by Lior Shamir

28 years after his death, John Lennon has been brought back to life for a worthy cause: the One Laptop Per Child initiative.

I couldn’t help but chuckle when I first saw this… until I realized what it was for. Clearly, the organization is aiming for the baby boomers who still remember the poignant message of Lennon’s song, “Imagine”. In my view, it’s a cheap trick and the agency behind this could have dug a little deeper to establish a more creative theme to mobilize laptop owners. Does anyone else think the voiceover sounds more like Stephen Hawking than the former Beatle?


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