Is Direct-To-Fan Working For You?
March 14th, 2010 by Lior ShamirFive months ago, I began working with Audiolife, an exciting company at the forefront of the Direct-To-Fan revolution.
Direct-To-Fan is a popular business model adopted by independent artists. As the name suggests, artists cut out the middlemen (labels, distributors, retailers etc.) and promote and sell their music directly to their fans.
Radiohead’s release of In Rainbows and Nine Inch Nail’s release of Ghosts I–IV are popular examples of the Direct-To-Fan paradigm.
There are many benefits to Direct-To-Fan. There are many challenges too. Audiolife provides both the technology tools and the product fulfillment solutions to make Direct-To-Fan possible and affordable.
There are a handful of other companies with a Direct-To-Fan approach, including Topspin, Bandcamp, and Nimbit.
I want to ask you this:
If you’re doing it, is Direct-To-Fan working for you?
If you’re not doing it, what’s stopping you?
Please add your comments here.
March 21st, 2010 at 4:23 am
I am interested in this way of distributing music. Please send me more info. Thank You.
April 1st, 2010 at 5:25 pm
We just recently starting using Nimbit for one of our artists and it works really well. They can upload the music at the highest quality for iTunes (which was important for our production guy!), manage and ship our merch to fans directly and place our artist on iTunes, Rhapsody, eMusic, Napster & Amazon. We haven’t gotten into the full swing of things on Nimbit yet, but so far, I’ve been impressed with the systems they run.