Kickstarter – Where Good Ideas Get Funded

August 17th, 2009 by We Are Listening


Duncan Freeman of BandMetrics turned me on to an online fundraising service called Kickstarter yesterday in a post he authored for Indie Music Tech.

Much like Sellaband and Slicethepie, artists use Kickstarter to raise funding for their recording and marketing activities by providing existing and prospective fans with an incentive to pledge.  Kickstarter is not limited to music though.  Projects are posted by photographers, designers, activists and doctors ? anyone with a great cause – with the aim to inspire Kickstarter’s community to pledge enough money to meet their project goals, be it to raise enough money to record an album or travel to a 3rd World country to volunteer.

The website is terrific and each project description is accompanied by a video detailing the cause, usually delivered or narrated by the fundraiser in a truly creative manner.

Fundraisers provide a variety of incentives to pledge depending on the pledge amount.  In music, this may translate to exclusive content, autographed apparel and limited edition merchandise but the model works across the board.  For instance, I discovered The Floating Doctors whose mission is to reduce the present and future burden of disease in the developing world, and to promote improvements in health care delivery worldwide.  For a pledge of $150 or more, the “backer” will receive a 11×14 print from the voyage and a crew portrait, personalized and signed by the whole crew.


As a “backer” on Kickstarter, you’re supporting a project because you believe in the cause and the people driving it.  You’re contributing to ensure that it gets done.  Your pledge is pivotal.

As an artist, Kickstarter is a unique platform to engage new fans and give them a reason to buy – to buy into your ideas, your music, your career – and develop new relationships founded on your strength of conviction.

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