Live Nation
January 24th, 2009 by Lior Shamir
Live Nation, the world’s largest producer of live concerts and the leading purveyor of the mega-deal (or 360 music deal), has become a music industry powerhouse and, as result, drawing and signing the most lucrative artists in today’s live music market , a la Nickelback and Madonna. The LA-based live music behemoth sells more than 45 million concert tickets each year and, in music industry standards, considered a promotional sure-fire. In many respects, the company operates as a music label should: developing professional artists of every caliber by providing a financial pipeline into every aspect of the artist’s ‘portfolio’. In 2008, Live Nation organized and produced 16,000 concerts for 1,500 in 57 countries.