Music Consumption – Access and Ownership
July 16th, 2009 by Lior ShamirMusic Week published interesting findings on music consumption from a study conducted by The Leading Question/Music Ally, arguing that digital access to music is not a substitute to ownership but rather a gateway to it. It appears that users of digital subscription services such as Napster and Spotify spend approximately 30% more on CDs and MP3s than the average music consumer. Furthermore, according to the report, 73% of music buyers prefer CDs and 23% of the filesharers surveyed burned CDRs. Perhaps there’s still hope for music-as-a-product?
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