MySpace Music Marketing
January 19th, 2009 by Lior ShamirIf you Google – myspace music marketing – you will find a medley of useless tips on how to add more friends, write enticing messages, customize your page, and do more of what approximately 3 million active musicians on myspace are already doing, most of whom are still not getting any more attention than they did when they first joined. Don’t get me wrong, I love myspace and I believe that myspace music marketing is absolutely essential. Actually, I hate myspace but I do believe it’s essential and, now, a music industry standard.
Forget about robots for your myspace music marketing strategy. And don’t worry, labels are no longer counting the number of friends and plays on your profile (it’s hard to believe they ever did!) so you need not spend all day and night adding friends aimlessly. Start thinking about a targeted myspace music marketing approach whereby you only contact ‘friends’ you truly believe will take an interest in you and your music. After all, online social networking answers to the same principles as day to day networking: you may work the room, but you don’t go into business with everyone you meet.
If you’re eager to raise your profile, dig deeper. Rather than thinking about your number of friends, think about the ratio of friends vs. plays. For example, If you have 1000 friends and 1000 plays, that should raise a big red flag: your friends accepted your invitation, listened to your music once (on average), and never came back. For a truly effective myspace music marketing approach, keep your outreach to a minimum and focus on the folks that listen to your brand of music, attend live shows by artists with mutual musical qualities, and are likely to show up to your next gig. If you don’t play outside of Nevada, why badger someone in Minnesota every other day? Keep your myspace music marketing initiatives user-specific, short, and to the point. Spend less time marketing to everyone and more time marketing to a small group of truly potential fans. Before you know it, your myspace music marketing campaigns will be powered by your fanbase, a more potent and authoritative music marketing force than just you.