Officer Roseland
February 19th, 2009 by We Are Listening
Philadelphia group, Officer Roseland, has taken the “free download” marketing strategy [flawlessly executed by Trent Reznor] a step further. As part of their marketing campaign for their fourth album release, “Stimulus Package”, the band is offering to pay $1 to every person who downloads the album. Each user has the option of “taking” the dollar or “giving” it to the Mr. Holland’s Opus Foundation. I entered my name and PayPal details to “take” the dollar on www.mystimuluspackage.org, opted-in for the band’s newsletter (by default), and received an email with a link to download the album. I am now waiting to receive my dollar…