ReverbNation Auto-Tweet
April 24th, 2009 by Lior Shamir
ReverbNation, the leading provider of dedicated music commerce and communication tools, have added a simple yet crucial feature to their roster. The new optional ‘Auto-Tweet’ feature automatically updates ReverbNation members’ Twitter accounts whenever they post a new song (with a link to play the song), post a blog entry (with a link to the blog), recommend another artist (with a link to the artist’s profile page), and/or add a show to their schedule (with a link to their schedule and tickets). Given ReverbNation’s strong emphasis on fan relationship management, I think ‘Auto-Tweet’ will be very well received by their userbase of more than 375,000 members. It may also pose a threat to ArtistData who developed an entire suite of tools around the auto-syndication theme. Given the popularity of services such as Ping.fm, I expect ReverbNation to extend this offering by allowing its users to synchronize and distribute updates to several social networks and bookmarking portals automatically, not just Twitter.
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