ReverbNation: Email Marketing
April 9th, 2009 by Lior Shamir
ReverbNation, the prominent music marketing and promotion resource for over 375,000 artists, labels, managers, and venues, has launched FanReach Pro, a premium version of its successful FanReach email service used by more than 80,000 of its members to manage and communicate with their fanbase. FanReach Pro boasts a number of distinct upgrades, including ‘One-Click Content’ which pulls the artist’s profile content (i.e. music, videos, gigs, press, links etc.) into any outbound message in a single click, saving much time and effort in the swift deployment of newsletters and promotional emails. In addition, FanReach Pro includes ‘Fan360’, a semantic search feature that feeds back public data from the web about the individual mailing list subscribers. This is especially useful when it comes to composing a compelling and targeted message, and provides a means to segment the mailing list based on subscriber characteristics (e.g. location, gender, age, and online presence). To my knowledge, ‘Fan360′ will be the first real-time subscriber metrics feature incorprated into a web-based email client, perhaps making FanReach Pro the most powerful email/newsletter marketing tool on the market.
FanReach Pro is available for a 30-day free trial, and starting from $9.95 per month, which is significantly cheaper than its rivals and, in terms of its feature set, presents some serious competition for FanBridge.