Songness
February 1st, 2009 by Lior Shamir
Songness, launched last summer, provides a platform for songwriters and performing artists to receive feedback from prospective fans. Much like the SoundOut concept, Songness is geared toward populating relevant marketing reports through “virtual focus groups” that will help its music-making users identify potential fans and improve their craft through constructive criticism. Songness has taken a unique approach to artist-to-fan interaction by focusing on the relationship between the artist and fan as the music is being created, rewritten and improved, rather than engaging the fan with the finished musical product, a strategy which OurStage and Sellaband have deployed with lots of financing and reasonable traction (see The Next Big Sound also). With Songness, the idea is to test your songs before you go to market. There is also the promise of turning new fans into paying customers but here, I think, Songness may be getting carried away. I haven’t signed-up yet but the site looks good and the concept relevant.