SoundOut
January 15th, 2009 by Lior Shamir
SoundOut, a member of the SliceThePie family, is an innovative platform for music marketing testing, providing its users (independent artists, labels) with detailed consumer research before releasing their music to the public. Users upload their songs to the site anonymously and the songs are scrutinized in a focus-group environment by members of SliceThePie. It acts as another means for independent artists and labels to learn about and better target their audience before spending lots of money on going to market with their music. It’s also an excellent resource to help guide the decision makers as to which song from the album should be the ‘single’. Whether SoundOut has really gone to bat by ensuring that the necessary focus-group conditions have been met remains to be seen. However, it is a great idea and, for only $20 – $50, certainly worth a test drive.