Sponsored Songs Program
May 23rd, 2009 by Lior Shamir
ReverbNation, now home to almost 400,000 artists, agents, venue promoters, and indie labels, announced on Thursday that the company will select up to 1000 of its artists to participate in a “Sponsored Songs” program. Under the terms of this initiative, participating artists will earn a sponsorship fee of $0.50 per “qualified” download acquired by their fans. Each song will display the sponsor’s branded message as part of the digital cover artwork, visible each time the track is played on a music device. As the sponsored songs spread virally, from fan to fan and to new prospects, the sponsor will be able to track every unique impression and gauge the ultimate value of his campaign.
“Sponsored Songs is one of several new programs that offer musicians a new revenue stream, capitalizing on the strength of their fan relationships and offering advertisers a better way to reach potential consumers” ? Michael Doernberg, CEO of ReverbNation
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