SONG CONTEST BLOG

On the heels of a splashy McCartney release, Starbucks is now broadening its music strategy considerably. The coffee giant is putting the final touches on an unsigned band competition in the New England area, according to information shared exclusively with Digital Music News on Friday afternoon. The concept, known as the Starbucks Music Makers Competition, will loosely follow the structure of American Idol, and could one day rival it, according to one partner. Music Makers will solicit music through an online destination powered by Boston-based Sonicbids, and the program will be promoted both online and off. The push includes an in-store awareness campaign, one that will encourage aspiring bands to upload their materials online. Sonicbids is a company that enables bands to easily upload digital assets for consideration by competitions and festivals.

Tags: Band Promotion, Independent Artists, Indie Artists, Music Business, Music Licensing, Music Marketing, Music Promotion
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