$99 Music Videos is a brilliant ‘indie’ solution for both music artists and filmmakers.  The online video portal provides a gateway for artists and credible filmmakers to collaborate and produce music videos within 24 hours and for $99 or less.  Completed clips are submitted to the site and broadcast twice weekly, along with “making-of” video content, to be rated by viewers.  The idea is to encourage artists and filmmakers to get back to basics and dispel the myth that music videos require major label budgets.  $99 is certainly a challenge, as is a 24 hour turnaround, however, the $99 Music Videos team are confident that a budget skillset and approach will result in creative and potentially viral gems.