“We’re thrilled about the investment as it will assist us in completing our initial product offering for our public beta release later this year, and continued development in 2010.  We could not have asked for a better investment partner, as the ATDC, one of the nation’s leading university-based technology accelerators is committed to Atlanta’s thriving technology community, and helping startups become successful companies.”

Band Metrics is a data analytics and decision support system for the music industry, helping its users define and learn about their target audiences.  The system gathers pertinent data about artists and displays manageable statistics and assumptions for its users’ insight, application and marketing advantage.  For instance, Band Metrics will provide feedback about an artist’s presence on a variety of social networks which, in turn, can be applied to target promotional campaigns and isolate the areas where the artist may more effectively invest his resources.

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