It’s not because your music is ‘bad’. In fact, people talk about bad music just as much as they do about good music.
So why isn’t there a larger conversation around you and your art?
Because you’re relying on your music.
There are 13 million music profiles on MySpace but only 4,000 artists on the rosters of the major music labels.
It’s fair to assume that a lot more than 4,000 artists are writing, producing and performing great songs. Some of them are making ends meet on indie labels or on their own…
…But the sad truth is that most of them are working day jobs and you will probably never hear of them.
The competition is fierce.
If your strategy for success hinges on great songs, awesome production, and a tight live act alone, you’re setting yourself up for disappointment.
Here is an example of an artist who made it easy for music fans to talk about her, but she did NOT center the conversation around her music.
In a press release distributed today by ReverbNation’s own Jed Carlson, ReverbNation, the all-under-one-roof music marketing portal with almost 400,000 users announced the pre-launch of a new product dubbed Site Builder, a collaborative effort with Bandzoogle, a custom website building service for indie artists. Site Builder enables artists with no technical know-how to easily create their own websites in just a few clicks and automatically integrate their content from their ReverbNation accounts and connect their websites to other supporting ReverbNation features such as FanReach, the popular newsletter client.
“It’s critical for Artists to have their own ‘home’ where they can develop fan relationships, grow their brand, and conduct business directly with their fans,” says ReverbNation Co-Founder Lou Plaia. “Site Builder is another step in creating a true, turnkey solution for the DIY artist. Soon we will be adding a comprehensive direct-to-fan store that will allow artists to sell merchandise, music, ringtones, and tickets to their fans through all of their fan touch points online.”
The addition of Site Builder to ReverbNation’s comprehensive, one-stop service brings the company even closer to its 360-degree vision for DIY artists.
LoudFeed made its introduction on Hypebot yesterday as yet another website and widget creation service for artists. In terms of features, LoudFeed appears to be competing directly with Nimbit, which currently provides a more complete and competitive solution in my opinion. Although there are a number of distinct advantages to managing your own sales and distribution hub, I’m still not convinced that you can’t get everything you need from Word Press, along with ecommerce plugins, and a super SEO-friendly architecture, for free. Check out WPBest.com for premium themes and WP-Cumulus for a cool dynamic Tag Cloud. TDMhosting will host your Word Press site for $4.99. Bargain.
I’m delighted to announce the release of a landmark music industry resource co-authored by one of our very own panelists, Don Grierson. It All Begins With The Music: Developing Successful Artists and Careers for the New Music Business is a practical guide and music business blueprint for artists, managers, agents and executives competing for a share of the ever-evolving music market. Providing an in-depth view of the mechanics of artist development, music production, retail distribution, publishing, PR and marketing, Don Grierson and co-author Dan Kimpel, two industry veterans, have compiled a series of pertinent artist and executive interviews, insider tips, and autobiographical accounts to help budding and established music professionals navigate through the increasingly chaotic music landscape.
ReverbNation, the prominent music marketing and promotion resource for over 375,000 artists, labels, managers, and venues, has launched FanReach Pro, a premium version of its successful FanReach email service used by more than 80,000 of its members to manage and communicate with their fanbase. FanReach Pro boasts a number of distinct upgrades, including ‘One-Click Content’ which pulls the artist’s profile content (i.e. music, videos, gigs, press, links etc.) into any outbound message in a single click, saving much time and effort in the swift deployment of newsletters and promotional emails. In addition, FanReach Pro includes ‘Fan360’, a semantic search feature that feeds back public data from the web about the individual mailing list subscribers. This is especially useful when it comes to composing a compelling and targeted message, and provides a means to segment the mailing list based on subscriber characteristics (e.g. location, gender, age, and online presence). To my knowledge, ‘Fan360′ will be the first real-time subscriber metrics feature incorprated into a web-based email client, perhaps making FanReach Pro the most powerful email/newsletter marketing tool on the market.
FanReach Pro is available for a 30-day free trial, and starting from $9.95 per month, which is significantly cheaper than its rivals and, in terms of its feature set, presents some serious competition for FanBridge.
When Sellaband launched in August 2006, it introduced music fans and unsigned artists to a revolutionary approach to meeting and collaborating with one another. By providing a financial incentive at the very core of its proposition, the German upstart pioneered an investment platform that provided fans with a stake in their favourite artists’ assets, and artists with a means of raising capital for recording and distribution from the folks who care about them the most: their fans. A seemingly far-fetched idea, the platform took off and, today, boasts an extensive fan funded artist base that has managed to raise over $2,200,000 collectively. Although a handful of fan funded music dotcoms exist, including SliceThePie and TheNextBigSound, Sellaband is leading the trend that has yet to illustrate its full potential as an industry shifting force. The company is now setting its sights on the US market with a high-profile endorsement from Chuck D.
Following his successful ‘free’ distribution initiative in the UK, Prince, who is both a pioneer and a royal pain in the industry’s ass, is following up on his previous co-venture success with an online ‘bundle’ initiative launching on the 24th March at lotusflow3r.com. For $77, Prince fans will have access to three new albums from the artist presently known as Prince in digital format as well as physical through Target stores across the US. The site will provide an entire experience around the music and will undoubtedly create new buzz for this extraordinary recording artist and performer.
Over the weekend, I learned that Nimbit, which has been on my radar since Jon Delange of Tinderbox Music introduced me to the company’s CEO, Patrick Faucher, several months ago, has secured venture capital to the tune of $1 million. The company provides eCommerce solutions for artists and music promoters, and bespoke services such as digital distribution, CD/DVD replication and merchandise production, and web design. The company’s turnkey approach incorporates web technology to market and distribute digital music with physical solutions such as download cards and promotional prints. Nimbit appears to be acting in two ways: the first, as a technology company developing digital retail and marketing solutions such as embeddable storefront apps; and, the second, as a broker for commercial print requirements, from CD/DVD replication to custom-branded merchandise which complements its web facet.
Nimbit’s DownloadCards (credit card-sized branded cards with a unique ‘download’ code) can be sold or given away to the fan at the live venue and later redeemed online as digital tracks through a custom Nimbit store. This is an excellent example of digital commerce converging with physical commerce, however, DiscRevolt offers an almost identical solution. Emusu is also competing for a share of this market. In terms of digital music distribution, Nimbit is facing strong competition from TuneCore, ReverbNation, and CD Baby. As for print and duplication, Discmakers dominates the US music market and recently acquired Oasis, another formidable opponent in this space. Although Nimbit’s individual services are not particularly competitive as stand-alone features, the services, as a group offering, and Nimbit’s convenient all-under-one-roof approach, may satisfy artists and promoters with a slight edge.
Slicethepie and Bebo announced a co-venture this week whereby Bebo members will have the opportunity to grab the A&R seat at Slicethepie’s artist career-funding network. Strikingly similar in concept to Sellaband, Slicethepie is tapping into the leading British social network’s community assets while Sellaband remains very much an independent platform. The music “business” role-play idea has been embraced by a number of players in one form or another, including Songness, TheNextBigSound, and Soundout, a Slicethepie imprint, based on the belief that if potential fans are provided with both a true hand in an artist’s fledgling career as well as a financial incentive, consumer loyalty and word-of-mouth shall follow. Perhaps the shape of things to come.
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