How Much Is A Band Competition Worth?
Wednesday, September 1st, 2010In 2007, Detroit-based rock act, Schaeffer, were selected as the winners of Breaking the Band 1, our international band competition. As part of their prize package, they embraced the opportunity to work with We Are Listening’s TV and radio guru, Jon Delange.
Jon, who continues to mentor the band to this day, helped them achieve national awareness, first at radio and then with television networks by scoring placements in their original programming. Annually, they have preformed during Austin’s SXSW event.
Eventually, the group emerged as America’s favorite in the FreeCreditScore.com band search which began with a shortlist of more than 100 hopefuls showcasing nationwide.
Now, The Victorious Secrets, the band’s new alias, are engaged in a $30 million advertising campaign.
As the new face of FreeCreditScore.com, they will be featured in a series of television commercials slated to debut during the 2010 MTV Video Music Awards next month. They will also receive a $10,000 check, a Gibson Guitar prize package and Pearl drum kits, and a studio session with the music industry’s best of breed. They will also walk the red carpet at the 2010 MTV Video Music Awards and have the opportunity to perform on the 2010 VMA Tour.
Here are The Victorious Secrets, in all their glory:
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