SONG CONTEST BLOG

Bruce Houghton, founder of Skyline Music, an artist booking agency, and author of leading Music Industry blog, Hypebot, makes his voice heard on the CD Baby DIY Musician Podcast.  Listen to it here.

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Band Metrics is a data analytics and decision support system for the music industry, helping its users define and learn about their target audiences.  The system gathers pertinent data about artists and displays manageable statistics and assumptions for its users’ insight, application and marketing advantage.  For instance, Band Metrics will provide feedback about an artist’s presence on a variety of social networks which, in turn, can be applied to target promotional campaigns and isolate the areas where the artist may more effectively invest his resources.  Currently in private Beta, interested parties can apply for an invitation to test the site.  I’m waiting for mine.

ArtistData caught my attention a few months ago as an excellent solution for updating your gig schedule across numerous platforms, saving much time and ensuring consistency across the board.  The service currently supports the major music-oriented networks, including ReverbNation, Virb, PureVolume, Sonicbids, Indie911, and, soon, facebook, by importing your gig schedule from your MySpace page and publishing the data simultaneously on all of your registered network profile pages.  The service also syndicates the data across a number of concert databases, including Jambase and Last.fm, which serves as a swift and effective live music marketing solution.  ArtistData is limited to gig schedule syndication but reports to be working on other data publication solutions for artists.  Ping.fm, which I learned about on Hypebot today, also provides a data syndication solution but focuses on message posting across multiple sites as opposed to gig schedules.  However, the two services combined may serve as a very powerful set of tools to notify all your fans, regardless of how they are connected to you, in one single blast.