http://www.wearelistening.org/blog News, tips and resources for songwriters and song contest participants Wed, 23 Nov 2011 03:30:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.wearelistening.org/blog/first-act/ http://www.wearelistening.org/blog/first-act/#comments Thu, 12 Feb 2009 22:06:39 +0000 Lior Shamir http://www.wearelistening.org/blog/?p=1355 In 2006, Volks Wagon jumped on the, uh, wagon as yet another global brand tapping into the appetites of millions of people who simply want to rock.  The German car manufacturer teamed up with First Act, a musical instrument manufacturer that made millions selling cheap guitars for kids at Wal-Marts, to offer one of their guitar models, the “GarageMaster”, with a VW purchase in the US.  Apparently, the axe plugs into the VW dashboard… so you can practice your scales while cruising along the PCH.  The high-octane partnership fueled a series of ads featuring guitar heroes, Slash, John Mayer, and Christopher Guest (Spinal Tap?).  What wonderful branding on both ends…  Visiting the First Act website, you’ll notice that the “lifestyle music brand” is now working with Converse and branded their latest guitar line accordingly.  Also, a deal was announced in October 2008 for a custom Adam Levine (Maroon 5) signature series, the “222”, which was first introduced during a performance on Saturday Night Live.  The company has positioned itself like no other instrument manufacturer and will undoubtedly continue to impress through creative partnerships with enduring brands and celebrities.

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