I encourage artists to take their career into their own hands, self-manage and self-promote. I believe that this is a prerequisite in today’s music industry and taking greater control of your assets will ultimately yield greater results than relying solely on third parties.
Needless to say, I’m not the only one who thinks this way. Technology has created a gateway to music fans and the entrance through it is cheaper and more accessible than ever before. As such, there are services available, free and not-so-free, catering to every imaginable aspect of a musician’s career, founded upon the DIY paradigm. From music-friendly analytics and publishing tools to online collaboration and direct-to-fan distribution solutions, there are countless specialized offerings out there gaming for a stake of the massive independent artist market.
Now, a new service has emerged with the aim to assist artists in personal organization and management. A one-stop-shop for accounting, task management, scheduling, and almost every other administrative task associated with the music industry, Bandize hopes to help artists clean up their act.
Currently a by-invitation-only service, the company may be over reaching by expecting artists ? essentially a community suffering from attention deficit disorder ? to take to a CRM solution. Most artists are not facing complex cash flows and a diverse and demanding clientbase to truly take advantage of Bandize’s full suite of organizational features, including “Asset Management” which is bordering on ludicrous. Those that are can probably justify hiring an intern, assistant, accountant, or personal manager as a business expense, by my estimation. I did, however, enjoy learning about the company’s one-click data syndication, a simple yet powerful feature which enables users to post just once for all of their online properties. That makes perfect sense. It saves time and ensures that marketing messages and general communications remain consistent.
The site looks good and I completely support artists who wish to get organized and disciplined. I just don’t believe that they will. It’s like cleaning your room or taking out the trash. There’s always something better to do.