SONG CONTEST BLOG

Yesterday, TechCrunch reported that Google is preparing to launch a music service.  The project, in partnership with LaLa and the recently acquired iLike, is expected to surface during a Hollywood event dubbed “Discover Music!” on the 28th October 2009.  More details here.

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Boyce Avenue are on to something.

Never heard of them?  Neither have I.

Hoover, one the authors of The New Rockstar Philosophy, published a post about the group emphasizing how they positioned themselves on YouTube to draw millions of views by doing covers they knew the masses were searching for.

Boyce Avenue:

1. Published no less than 48 covers on YouTube by artists such as Taylor Swift, Matchbox Twenty, The Killers and other chart toppers.

2. Titled each video as the original would be titled, making each title ‘search friendly’.  For example, “Coldplay – Viva la Vida” not “Boyce Avenue  – Viva la Vida (Cover)”.  Needless to say, more people search for Coldplay than Boyce Avenue.

3. Included a mix of covers and originals on their YouTube channel.  Their cover of Coldplay’s Viva la Vida has garnered almost seven million views.  Naturally, some of those viewers went on to check out the group’s original material too.

4. They presumably tracked their progress and booked a tour in the cities where their videos were most popular.

Read the entire post on The New Rockstar Philosophy.

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Just discovered a quirky new site for music and music video discovery called YouMusic.  Under the strapline, Make Music?  Find Fans!  Love Music? Find Talent!, the site crowd sources its content from artists and allows music consumers to rate what they hear and see.  There’s a music chart, gig schedule, contest and other community and artist opportunity bells and whistles.  I wonder how much the YouMusic.com domain is worth?

EMI began sending out invitations for EMI.com subscribers last Friday to try an extension of the label’s website at YourSoundCheck.com.  The platform, which I have not yet been able to preview for some reason, acts as a crowd sourced research initiative for EMI to learn about its consumers’ musical opinions and desires.  More on this if and when I gain access.