Boyce Avenue are on to something.

Never heard of them?  Neither have I.

Hoover, one the authors of The New Rockstar Philosophy, published a post about the group emphasizing how they positioned themselves on YouTube to draw millions of views by doing covers they knew the masses were searching for.

Boyce Avenue:

1. Published no less than 48 covers on YouTube by artists such as Taylor Swift, Matchbox Twenty, The Killers and other chart toppers.

2. Titled each video as the original would be titled, making each title ‘search friendly’.  For example, “Coldplay – Viva la Vida” not “Boyce Avenue  – Viva la Vida (Cover)”.  Needless to say, more people search for Coldplay than Boyce Avenue.

3. Included a mix of covers and originals on their YouTube channel.  Their cover of Coldplay’s Viva la Vida has garnered almost seven million views.  Naturally, some of those viewers went on to check out the group’s original material too.

4. They presumably tracked their progress and booked a tour in the cities where their videos were most popular.

Read the entire post on The New Rockstar Philosophy.

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