F1 Rocks
Tuesday, March 31st, 2009
Universal Music Group International and its joint venture company, All The Worlds, are hitting the track by joining forces with Formula One Administration Ltd. to create F1 ROCKS, a new global entertainment initiative. F1 ROCKS will combine racing’s most glamorous and spectacular sporting event with A-list stars at international F1 racing locations.
“The partnership between the world’s most thrilling sport and the world’s biggest music company is one of the most exciting entertainment initiatives to be launched anywhere. The combination of music, megastars and motor sport will create a groundbreaking, all-new entertainment spectacular, channelled through the multiple platforms open to our two global brands.” — Lucian Grainge, Chairman/CEO, Universal Music Group International
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