“Inattention, hyperactivity, and impulsivity are the key behaviors of ADHD.”
I was diagnosed with ADHD (Attention Deficit Hyperactivity Disorder) at the age of 16. I don’t presume that music listeners at large suffer from it but rather draw the comparison to the syndrome due to the endless choice and ease of switching from one piece of music to another ? impulsively.
With terrestrial radio, I can always ‘turn the dial’ but I’m otherwise passively engaged. As I’m no longer willing to be spoon fed music and advertising by terrestrial radio, I consume it interactively online or via cable or satellite. I listen to whatever I like, whenever I want, on any device I choose.
Consequently, I’m busy running my music applications and managing my playlists instead of sitting back and just listening. I’m the DJ. I’m the station. I’m not listening like I used to because I’m busy broadcasting to myself… rating, sharing, editing, remixing, collaborating, plugging in, adding plug-ins, logging off, connecting elsewhere.
I’m not sure that this is a good thing for someone with ADHD.
Yesterday, TechCrunch reported that Google is preparing to launch a music service. The project, in partnership with LaLa and the recently acquired iLike, is expected to surface during a Hollywood event dubbed “Discover Music!” on the 28th October 2009. More details here.
Music discovery and playlist service, Grooveshark, was selected as one of ten winners in CNET’s 2009 Webware 100 in the “Audio & Music” category, sharing the spotlight with the formidable usual suspects including iTunes, AmazonMP3, and Pandora. This is indeed a privilege for the Floridian upstart which triumphed over CD Baby, iLike, Sellaband, Jango, and other well publicized and funded music dotcoms. Nearly 630,000 votes were cast this year.
Subscription-based music service, Rhapsody, has been attempting to acquire new users by offering free downloads from independent artists sponsored by the United States Air Force, which has also been making appearances on PureVolume as part of a nationwide campaign to enlist musicians and music fans to fly stealth bombers. For Rhapsody, the free music tease is part of a broader strategy to combat the various free music services on the web, legal and otherwise, and a means to frequently upsell the portal’s paid subscription service. 750,000 recruits have signed up to date. To Rhapsody, that is.
“When we launched our free digital distribution service, we knew we would be able to provide our users with new possibilities to help them expand their own marketing. With Jango Airplay, our users can freely invest into getting radio promotions and establish unique social interactions with new fans to help drive music sales. We are very excited to be working with Jango to provide an effective marketing avenue to our users.” said Kevin Rivers, Founder and CEO of WaTunes.
“We designed Jango Airplay to give emerging artists an affordable and effective way to get their music proactively played to real listeners who like similar music. Thanks to WaTunes and affordable technology it is cheaper than ever to produce and sell music – but getting your music heard is the first step. We are very excited to bring WaTunes users in front of our 6 Million listeners. ” said Mattias Stanghed, Co-Founder and Chief Product Officer of Jango.
The Free Music Archive provides a curatorial approach to promoting and discovering music, and allows for the free, legal streaming and downloading of its library’s tracks. Much like an opinion blog, the Free Music Archive acts as a tastemaker with the aid of user generated and suggested content which must first be approved by the site’s curators. Every track on the site is handpicked and pre-cleared for personal use. Users with uploading or editing privileges must be invited. Initial funding for the Free Music Archive came from the New York State Music Fund, a program of the Rockefeller Philanthrophy Advisors.
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