Guitar Hero
Tuesday, February 10th, 2009Guitar Hero is one of the most successful video games ever introduced into the market, developed to provide players with a true guitar playing experience via a guitar shaped peripheral modeled on the Gibson SG. The Guitar Hero series has sold 23 million units to date, earning $1.6 billion at retail. Ranked sixth by Billboard’s “The 100 Best Ways For Your Music To Get Attention”, the music-focused gaming experience has changed the face of the music industry through lucrative licensing deals, uplifts in game-related downloads, and unprecedented exposure for any artist appearing in or in some way associated with the game.
Phenomenal success begets phenomenal marketing and advertising budgets. Guitar Hero is no exception. Here is a personal favourite (for obvious reasons):
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