from: Mark Towne
to: Lior Shamir
date: Thu, Feb 3, 2011 at 12:35 PM
subject: BAD GIRLS CLUB (Season 6) / Songs Used / Vices I Admire
Lior,
After winning We Are Listening’s Breaking the Band contest our music was exposed to a diverse, large audience of independent radio lovers. Our web traffic skyrocketed and we made our first appearance on the CMJ radio charts. Months later we landed a placement on the Oxygen Network’s The Bad Girls Club through the contacts we made from We Are Listening. As an independent artist in today’s market every little bit helps and We Are Listening has given us a big push!
from: Evan Field
to: Lior Shamir
date: Thu, Sep 30, 2010 at 1:12 AM
subject: THANK YOU from Honor By August!
Lior,
On behalf of the band I just wanted to thank you again — and emphatically — for everything that We Are Listening and Tinderbox have done for us.
As I mentioned to Jon, the band has been extremely excited about all of the success at radio and the licensing potential from the 10 show agreements Jon was able to secure for us.
We can’t thank everyone at Tinderbox enough for all of the great work and results they’ve achieved for Honor By August and, as Jon has been quick to point out, we have you to thank for making it all possible.
We hope to be able to maintain a relationship with you both moving forward and hope to be able to share success stories that we can attribute to your work and investment in the band.
As I said to Jon, if there’s anything we can do, like provide a quote or blurb from the band, please let us know and we’d of course be happy to provide anything that might be helpful. We’ve already raved about this experience to many of the bands we cross paths with on the road and will certainly continue to do so.
Thanks to Jon Delange, our TV licensing mojo maker, 2006 song contest winner, Laurell, landed a HUGE placement in the season finale of The Real World: New Orleans. The show aired on the 15th September with Laurell’s “In The Air”, vocals up, with ID. Success!
In 2007, Detroit-based rock act, Schaeffer, were selected as the winners of Breaking the Band 1, our international band competition. As part of their prize package, they embraced the opportunity to work with We Are Listening’s TV and radio guru, Jon Delange.
Jon, who continues to mentor the band to this day, helped them achieve national awareness, first at radio and then with television networks by scoring placements in their original programming. Annually, they have preformed during Austin’s SXSW event.
Eventually, the group emerged as America’s favorite in the FreeCreditScore.com band search which began with a shortlist of more than 100 hopefuls showcasing nationwide.
Now, The Victorious Secrets, the band’s new alias, are engaged in a $30 million advertising campaign.
As the new face of FreeCreditScore.com, they will be featured in a series of television commercials slated to debut during the 2010 MTV Video Music Awards next month. They will also receive a $10,000 check, a Gibson Guitar prize package and Pearl drum kits, and a studio session with the music industry’s best of breed. They will also walk the red carpet at the 2010 MTV Video Music Awards and have the opportunity to perform on the 2010 VMA Tour.
Here are The Victorious Secrets, in all their glory:
from: Mark Towne
to: Lior Shamir
date: Wed, Jun 23, 2010 at 5:50 AM
subject: We Are Listening / Tinderbox Updates
Lior,
I just wanted to drop you a quick line to let you know how much the Breaking the Band contest has helped us out.
Tinderbox has been very very helpful and has exposed our music to a much larger audience than we could have hoped for. Our disc has been getting airplay at CMJ charted stations across the country since April. We even charted in the top 10 slots at several stations! Our web traffic and album sales have definitely increased since we started working with Tinderbox and we’ve connected with many people we wouldn’t have reached if not for Breaking the Band and Tinderbox Music.
Jon has found 8 shows on networks like MTV, E! and even Oxygen that are interested in using our work in their series. That’s still a work in progress but chances are pretty good we’ll land some television placements, reach more potential fans and maybe even make some dough for our next album.
I’ve been very impressed with the staff at Tinderbox and their results. I can’t thank We Are Listening enough for providing us the opportunity!
I hope all is well and you are enjoying the summer thus far!
Breaking the Band 3 from We Are Listening bolstered the unquestionable radio potential of one of Canada’s finest independent acts: Hello Operator. Already a disruptive force in and out of the US music market, the rock à la mode group won Breaking the Band and reaped the ‘career-breaking’ rewards. After a three month engagement with Tinderbox Music courtesy of We Are Listening, Hello Operator became the only self-released act breaking into CMJ’s Top 100, pilfering airplay from heavy hitters such as Snow Patrol, Kings of Leon and Keane. That, coupled with six network television placements, secured Hello Operator’s pole position on the indie circuit. Songs from the group’s most recent EP, “The Breaks”, can be heard on MTV’s “The City”, “The Real World”, and “Parental Control”, E!TV’s “Keeping Up with the Kardashians”, Oxygen’s “Bad Girls Club”, and Lifetime Television’s “Models of the Runway”.
Over the weekend, I learned that Nimbit, which has been on my radar since Jon Delange of Tinderbox Music introduced me to the company’s CEO, Patrick Faucher, several months ago, has secured venture capital to the tune of $1 million. The company provides eCommerce solutions for artists and music promoters, and bespoke services such as digital distribution, CD/DVD replication and merchandise production, and web design. The company’s turnkey approach incorporates web technology to market and distribute digital music with physical solutions such as download cards and promotional prints. Nimbit appears to be acting in two ways: the first, as a technology company developing digital retail and marketing solutions such as embeddable storefront apps; and, the second, as a broker for commercial print requirements, from CD/DVD replication to custom-branded merchandise which complements its web facet.
Nimbit’s DownloadCards (credit card-sized branded cards with a unique ‘download’ code) can be sold or given away to the fan at the live venue and later redeemed online as digital tracks through a custom Nimbit store. This is an excellent example of digital commerce converging with physical commerce, however, DiscRevolt offers an almost identical solution. Emusu is also competing for a share of this market. In terms of digital music distribution, Nimbit is facing strong competition from TuneCore, ReverbNation, and CD Baby. As for print and duplication, Discmakers dominates the US music market and recently acquired Oasis, another formidable opponent in this space. Although Nimbit’s individual services are not particularly competitive as stand-alone features, the services, as a group offering, and Nimbit’s convenient all-under-one-roof approach, may satisfy artists and promoters with a slight edge.
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