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ArtistForce, the web-based relationship management platform and marketplace for live entertainment, has introduced a free version of its service.  The free edition provides artists with up to five different industry resources per month and will make it possible for them to receive messages, negotiate booking inquiries, and use the ArtistForce widget, without paying any fees.  Entertainment buyers will enjoy free and unlimited access to review talent, negotiate performance offers, manage event expenses, generate documents, and manage contacts.

ArtistForce is offering a cash prize of $10,000 to the artist who books the most paid shows using any free or paid version of ArtistForce between October 9, 2009 and February 14, 2010.  The cash prize will be presented in Austin during the company’s participation in SXSW 2010, where the winning artist will also be given the opportunity to perform live at an ArtistForce sponsored event.

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ArtistForce, an online CRM solution and marketplace for the entertainment industry, made a controversial appearance at SXSW with a racy promotional campaign involving a hot blonde in a liquid latex sheath passing out flyers with “Thousands of artists get screwed every day.  Protect yourself with ArtistForce.com” printed on them and attached with complimentary condoms.

Founded in 2006, ArtistForce provides an online environment for entertainment industry professionals and talent to conduct negotiations directly, manage their business administration, track activities, and more, through proprietary technology applications and consultation services.