Call Katy Perry
Sunday, May 24th, 2009
Extraordinary. I’ve been poring over new music marketing strategies since I graduated from college, examining everything from joint ventures between bands and brands to iPhone apps and free disc-on-keys, chronicling 360 deals and studying the convergence of digital with traditional. So complex the music industry has become that I sometimes don’t understand my own diagnoses. Over the weekend, I learn that Katy Perry has set-up a voice center with SayNow where she calls in from time to time with a personal update and fans can leave her messages (she calls some of them back, apparently). It seems that the “next-generation” of artists and promoters, myself included, have been swept off our feet by communication and relationship management technologies and forgotten that there’s nothing quite like picking up the phone from time to time. Praise you Katy Perry!
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