SONG CONTEST BLOG

Yesterday, TechCrunch reported that Google is preparing to launch a music service.  The project, in partnership with LaLa and the recently acquired iLike, is expected to surface during a Hollywood event dubbed “Discover Music!” on the 28th October 2009.  More details here.

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Music search engine, SeeqPod, that has already indexed (but not stored) 12 million songs, has been handed a formal complaint from EMI following a lawsuit from Warner last year.  Unlike Pandora and Imeem, the company has not pursued licenses to provide “playable search results” maintaining that they are not responsible for content sources and, therefore, free from any obligation to the copyright holder.  Legally questionable, Seeqpod has become very successful and the two major labels are probably going after it to settle on a mutual business model rather than to shut it down.  The news prompted me to play with the system a little and I enjoyed learning about their artist-centric advertising progamme that’s highly targeted and cost competitive.  Providing 5000 “exposures” (i.e. impressions) a month for $19.95, SeeqPod Echo is a nicely put together search-oriented advertising interface which may very well generate some relevant traffic for artists and music promoters who wish to tap into SeeqPod’s massive music listening community.  I’m curious to learn how the conversion rates stack up.