SONG CONTEST BLOG

Before I joined the management team at MyDrifts, I was in the process of raising money for my ‘big idea’.  I met with all the prominent VCs as well as a couple of angel groups in Israel.

My big idea: The LinkedIn For The Music Industry.

Just imagine a professional network dedicated to music professionals.  An environment where music publicists can solicit their services to record labels, college radio promoters can collaborate with social media marketers, music festivals can advertise their venues to music-centric brands etc.

Not a marketplace for music.  But a marketplace for music resources.  Wow!

It’s a terrible idea. And for more reasons than one.  But mainly because The LinkedIn For The Music Industry is LinkedIn!

I have learned to avoid big ideas and focus on big problems.

If I can help someone with his or her problem, that’s big.

If I can help lots of people with their problems, I’m in business.

Are you solving a problem with your music?

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Skittles have the right idea.  When engaging their customers online, rather than developing an all-encompassing website, they simply grouped together their community assets (i.e. YouTube, Facebook, Twitter etc.) into a single navigation menu and window interface.  For instance, on Skittles.com, if you click on ‘Pics’, you go directly to Flickr.  This approach inspired UnHub to create  a service that will help you build your online presence by grouping your various network pages into a single URL.  Simple, clean and brilliant.  I created an example for We Are Listening.