MUSIC INDUSTRY BLOG

Tweet My Song is an easy to use Twitter tool for song distribution and promotion on Twitter.  Simply upload a song on TweetMySong and tweet the link.  When you do, the link will direct to a hosted player where the song can be streamed in full, shared, and downloaded at the artist’s discretion.

The service provides reporting on trends, clicks and viral distribution.

Free and simple.

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A recent report from NPD Group suggests that Twitter users are consuming more music than non-Twitter users [source].

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TwitDoc may be an excellent, lightweight addition to your music marketing arsenal on Twitter… in the future.  The upload process is as simple as can be as is the recipient’s experience: click and download.  It’s a one-to-many file distribution solution which is perfect for a free music release or teaser, and perhaps a means to gratify potential fans for following you?  It’s like a stripped down SoundCloud for Twitter… potentially.  For now, it’s limited to document files (PDF, DOC, XLS) and image files (JPG, GIF, PNG), as the name suggests but I imagine that MP3s will soon be added to TwitDoc’s competence.

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The marketing potential of Twitter and the feels-like-free music paradigm converge in a collaborative effort by Blink-182’s drummer, Travis Barker, and turntablist, DJ-AM, Techcrunch’s Robin Wauters posted yesterday.  “Fix Your Face Vol. 2 – Coachella ‘09? is available for free download in exchange for a Twitter message.  Ah, but wait!  The transaction involves granting access to a third-party application via this website, allowing the app administrators to access and update your data on Twitter.  Okay, okay, this is still a good deal and an honest attempt at making music available without charging for it, although it’s more of a ‘barter’ than a ‘giveaway’ in my mind.  The almost daily emergence of new and creative methods to distribute music is testament to how difficult it has become to get music out there, let alone charge for it.  God forbid.

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As Twitter secures its place as “the next social network”, savvy marketers are weighing its merit as a marketing communication platform.  In the music space, the micro-messaging site may rival the promotional advantage of MySpace and Facebook, signaling the authoring of a slew of Twitter how-to’s and grassroots success stories.  Of the many that I’ve scanned – the vast majority I rejected for lack of foresight – Topspin Media published the most pertinent post of all. 

I suspect that Bob Baker is already working on a Twitter music marketing guide and Seth Godin will follow suit with a sequel to Tribes.  Perhaps Followers will become a buzz word like Chris Anderson’s Long-Tail.  Perhaps your degree of cool will be determined by the ratio of Followers to Following.  To me, Ashton Kutcher is just a punk.

While many marketers consider Twitter to be a goldmine, I’m still on the fence – and that shall be the title of my book… unless Twitter becomes big enough for Oprah, that is.

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