SONG CONTEST BLOG

The partnership between Groove Armada and Bacardi was a hot topic at Midem this year and yet another example of a major music act dumping its label (Sony, in this case) and looking for music-friendly partnerships outside of the traditional music industry ring.  The agreement is intended to help Bacardi become a stronger music-centric brand in the minds of new prospects and tap into Armada (and alike) fans.  Armada will be enjoying some well-funded creative and business license, including greater control over several facets of their business, namely a new digital distribution model slated for launch this year.

Matt Morissroe, A&R Director of Bacardi’s music division, B-Live Records, spoke in length about the deal’s schedule and the two parties’ plans to “share” new Armada music and release it independently, share being the operative word, not just in terms of this deal but also as the thematic underscore to Midem this year, the largest and most influential music industry summit.