Posts Tagged ‘Michael Doernberg’

ReverbNation launches the Reverb Store

Thursday, September 17th, 2009

Reverb Store

Yesterday, ReverbNation announced their partnership with Audiolife and the soft launch of the Reverb Store, a robust and fully-integrated e-commerce solution for artists and agents to sell directly to their fanbase.  From do-it-yourself T-shirt designs to comprehensive earning reports, the Reverb Store is as turn-key as the ReverbNation ethos.  Best of all, it includes all the social media promotional widgets and collateral you would expect as well as seamless integration with ReverbNation’s existing marketing features.  Anyone can open a store, create as many custom items as they want, and operate the store for free.  No monthly minimums, no monthly fees.

“The Reverb Store allows artists to layer a purchasing opportunity into every fan interaction they have online, whether it’s at Facebook, MySpace, a blog, or the band’s own website.”
– Michael Doernberg, CEO of ReverbNation

“Artists need solutions that can help them grow their fan base and convert those fans into customers.  The Reverb Store is the total package, combining the best of ReverbNation and Audiolife.”
– Brandon Hance, Founder and CEO of Audiolife

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Sponsored Songs Program

Saturday, May 23rd, 2009

ReverbNation

ReverbNation, now home to almost 400,000 artists, agents, venue promoters, and indie labels, announced on Thursday that the company will select up to 1000 of its artists to participate in a “Sponsored Songs” program.  Under the terms of this initiative, participating artists will earn a sponsorship fee of $0.50 per “qualified” download acquired by their fans.  Each song will display the sponsor’s branded message as part of the digital cover artwork, visible each time the track is played on a music device.  As the sponsored songs spread virally, from fan to fan and to new prospects, the sponsor will be able to track every unique impression and gauge the ultimate value of his campaign.

“Sponsored Songs is one of several new programs that offer musicians a new revenue stream, capitalizing on the strength of their fan relationships and offering advertisers a better way to reach potential consumers” ? Michael Doernberg, CEO of ReverbNation

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