ArtistData
Monday, March 23rd, 2009
This is an update follow-up on one of the most promising enterprises in music tech at the moment. ArtistData is attempting to solve a ubiquitous problem: today, an artist’s online presence consists of several social network pages among other web assets which, unfortunately, are not connected with one another. As such, gig schedule updates and other content must be ‘updated’ manually on each network. This is time consuming. ArtistData addresses this problem by translating and syndicating a single update to all of the artist’s network pages. More about this topic here.
In addition to ArtistData’s core offering, the company developed some nifty side-features based on geo-specific attributes such as where to get a cup of coffee or new set of guitar strings near the venue. Not a huge selling point but certainly a nice-to-have. The “Local Listings” feature is more compelling, serving as a local press distribution platform for live show promotion. Anyone who has had to manage a PR campaign, hire a publicist, or distribute through PR Newswire will appreciate the value of such an application.
Local Listings Tour:
While every leading and emerging artist service is selling “self-promotion” as its mantra, ArtistData has beautifully positioned itself by focusing on the necessity of syndication: making data quick and easy to manage. Simple and brilliant.
Full Product Tour:
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