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	<title>Song Contest Blog &#187; Music Xray</title>
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	<link>http://www.wearelistening.org/blog</link>
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		<title>Don&#8217;t go over the cliff!</title>
		<link>http://www.wearelistening.org/blog/dont-go-over-the-cliff/</link>
		<comments>http://www.wearelistening.org/blog/dont-go-over-the-cliff/#comments</comments>
		<pubDate>Wed, 20 May 2009 10:03:06 +0000</pubDate>
		<dc:creator>Lior Shamir</dc:creator>
				<category><![CDATA[Independent Artists]]></category>
		<category><![CDATA[Music Business]]></category>
		<category><![CDATA[Record Industry]]></category>
		<category><![CDATA[Bruce Warila]]></category>
		<category><![CDATA[DIY Promotion]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Independent Artist Promotion]]></category>
		<category><![CDATA[Indie Artist Promotion]]></category>
		<category><![CDATA[Music 2.0]]></category>
		<category><![CDATA[Music Think Tank]]></category>
		<category><![CDATA[Music Xray]]></category>
		<category><![CDATA[Radio Promotion]]></category>
		<category><![CDATA[Self Promotion]]></category>
		<category><![CDATA[Unsprung Media]]></category>

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		<description><![CDATA[
While next-generation music pros are angling for music 2.0 success stories and peddling self-promotion concepts to upstart artists, Bruce Warila of musicXray wants us all to take a breather, not go overboard and lose our shorts.  Bruce colourfully describes the myriad of current industry obstacles and unveils a step-by-step coup d&#8217;état.  I particularly enjoyed this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wearelistening.org/blog/dont-go-over-the-cliff/"><img class="alignnone size-full wp-image-1963" title="Over The Cliff" src="http://www.wearelistening.org/blog/wp-content/uploads/2009/05/1195437144426874398ryanlerch_dont_drive_over_a_cliff_into_the_oceansvgmed.png" alt="Over The Cliff" width="450" height="223" /></a></p>
<p>While next-generation music pros are angling for music 2.0 success stories and peddling self-promotion concepts to upstart artists, Bruce Warila of <a href="http://www.musicxray.com/" target="_blank">musicXray</a> wants us all to take a breather, not go overboard and lose our shorts.  Bruce colourfully describes the myriad of current industry obstacles and unveils a step-by-step coup d&#8217;état.  I particularly enjoyed this analogy, perhaps one of Bruce’s softer moments:</p>
<blockquote><p><em>&#8220;Genres are coastlines, niches within genres are beachfront properties, and standalone artists are rocks or grains of sand.  Sticking with the metaphor: coastlines and beachfront properties are compelling, interesting and entertaining; rocks and sand are things that get stuck in your shorts and sandals.&#8221;</em></p></blockquote>
<p><a href="http://www.musicthinktank.com/blog/dont-go-over-the-self-promotion-cliff-crush-your-local-radio.html" target="_blank">Read</a> the entire onslaught.</p>
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