My enthusiasm for ArtistData and Ping.fm is well documented on this blog. Over the weekend, I discovered a new service reminiscent of TwitterFeed (which I use to syndicate posts from this blog to We Are Listening’s Twitter page, my MySpace page and LinkedIn profile) called Pixelpipe. The service allows you to publish shortened URLs (think of TinyURL on Twitter…) to your audio and/or visual content. This, of course, has broad appeal but especially useful for artists who wish to ‘send’ their press kit as a PDF file or link to download one or more tracks. Simply a clean and smart distribution tool for artists and music promoters.
This is an update follow-up on one of the most promising enterprises in music tech at the moment. ArtistData is attempting to solve a ubiquitous problem: today, an artist’s online presence consists of several social network pages among other web assets which, unfortunately, are not connected with one another. As such, gig schedule updates and other content must be ‘updated’ manually on each network. This is time consuming. ArtistData addresses this problem by translating and syndicating a single update to all of the artist’s network pages. More about this topic here.
In addition to ArtistData’s core offering, the company developed some nifty side-features based on geo-specific attributes such as where to get a cup of coffee or new set of guitar strings near the venue. Not a huge selling point but certainly a nice-to-have. The “Local Listings” feature is more compelling, serving as a local press distribution platform for live show promotion. Anyone who has had to manage a PR campaign, hire a publicist, or distribute through PR Newswire will appreciate the value of such an application.
Local Listings Tour:
While every leading and emerging artist service is selling “self-promotion” as its mantra, ArtistData has beautifully positioned itself by focusing on the necessity of syndication: making data quick and easy to manage. Simple and brilliant.
Subscribe via email
Subscribe via RSS
Follow on Twitter