SONG CONTEST BLOG

In 2007, Detroit-based rock act, Schaeffer, were selected as the winners of Breaking the Band 1, our international band competition.  As part of their prize package, they embraced the opportunity to work with We Are Listening’s TV and radio guru, Jon Delange.

Jon, who continues to mentor the band to this day, helped them achieve national awareness, first at radio and then with television networks by scoring placements in their original programming.  Annually, they have preformed during Austin’s SXSW event.

Eventually, the group emerged as America’s favorite in the FreeCreditScore.com band search which began with a shortlist of more than 100 hopefuls showcasing nationwide.

Now, The Victorious Secrets, the band’s new alias, are engaged in a $30 million advertising campaign.

As the new face of FreeCreditScore.com, they will be featured in a series of television commercials slated to debut during the 2010 MTV Video Music Awards next month.  They will also receive a $10,000 check, a Gibson Guitar prize package and Pearl drum kits, and a studio session with the music industry’s best of breed.  They will also walk the red carpet at the 2010 MTV Video Music Awards and have the opportunity to perform on the 2010 VMA Tour.

Here are The Victorious Secrets, in all their glory:

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Schaeffer, the first ever winners of Breaking the Band, sent this to us:

Tinderbox and We Are Listening definitely made good on their promises to us after winning the first ever “Breaking the Band.” Lior and We Are Listening made a great choice when teaming up with Jon and his Tinderbox crew. They treated us like family, went over and above what they were asked, and gave us some great opportunities to make the next step: Hundreds of college stations are now playing our music, the television licenses came in as promised, we’re still being worked to press and media, and the slot during SXSW was the icing on the cake. Whole-heartedly support what you guys are doing. We appreciate working with people who work as hard as we do! Thanks for believing in us.