MUSIC INDUSTRY BLOG

Tomorrow, MySpace Music will open its gates to TuneCore artists, Wired.com reported.  TuneCore’s artists will be able to distribute their music through MySpace and benefit from streaming royalties, though the company has not commented on how much.  Probably very little.

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By the end of this year, the TuneCore Artist catalog will have earned over $30,000,000.

This means that there is a song selling by a TuneCore Artist on iTunes every second.

Currently, TuneCore distributes between 150 – 250 releases a day.

I went head to head with Jeff Price, President of TuneCore, to find out how he created the world’s largest distributor of music in only four years.

“Music distribution is what we do, and we do it better than anyone else”, Jeff started.  “We are the first place music stores come to get the music and we pride ourselves on this.  When we launched four years ago, we got to change the world: For the first time in the history of the music industry, anyone could ‘sign themselves’ and get worldwide distribution of their music while keeping all their rights and 100% of the money from the sale of their music.  That was a game changing paradigm then – and still is today!”

TuneCore recently announced a partnership with Universal Distribution (Interscope, Universal Republic, Island Def Jam, Motown, Geffen and more), bridging the independent music market with the most sought-after music catalog in the world.

“This was a deal I did solely to provide artists with more options.” Jeff comments.  “In a nutshell, in addition to regular old TuneCore.com, we will also be hosting and serving websites for Universal labels that provide artists with distribution while taking none of the artists’ rights or revenues.  If an Artist chooses to get their distribution via one of the label portal sites (as opposed to TuneCore.com), they will have a direct line into that label.  This means the label will be aware of you, have heard your music, be up to speed on the success you are having, etc.  The label can reach out to you to offer more marketing, promotion, physical distribution and anything else.  If they do, the artist can choose to talk with them, tell them no, tell them yes, tell them they will get back to them or simply decide to continue to do what they had been doing to that point in time.  All the options.  No strings.”

From physical distribution via 215 Guitar Center stores to media widgets that distribute TuneCore customers’ content across the social web, TuneCore has made a name for itself by providing dozens of opportunities centered on the most accessible and competitive music distribution model of our time: Flat Fee. No Commission.

Not distributing your music with TuneCore?  Start now with a 30% discount!

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Duncan Freeman of Indie Music Tech uncovered an interesting startup over the weekend.  Smirp, in spite of its long-winded and confusing ‘how it works’ page, is a remarkably simple and practical service, allowing artists and music promoters to sell their MP3s at a customer-determined price point directly via email.  The set-up is brilliant: use your existing Google, Yahoo or other OpenID username and password to log in instantly, link your account to your Amazon account, upload your content to your Smirp ‘name-your-own-price’ page (example), and promote this page by embedding Smirp buttons on your website or social network profiles.  Your customers will click, enter their email, name their own price (or select the minimum price you establish) and receive a link to download your MP3s via email with a 12 hour lifetime [for security reasons].  At face value, it’s similar to Twitpay, the Twitter-dedicated payment solution.

Smirp’s two-tier pricing is more than fair: $6/month for unlimited use or Free in exchange for 20% of your proceeds.  On concept, inspired by Radiohead’s In Rainbows campaign, and ease-of-use alone, this is one of the hottest digital music distribution solutions I have come across.  Perhaps an alliance with CreateSpace, Amazon’s flexible print-per-order CD distribution service will position Smirp alongside the current indie titans, namely ReverbNation, CD Baby and TuneCore?

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By distributing your music through Amazon’s CreateSpace, you can sell both your digital downloads and CDs on Amazon without ever having to finance and ship-in your physical stock.  Simply upload your digital assets (i.e mp3s, album artwork, discface graphics) and CreateSpace will set you up with a store, make your mp3s available for download, and print CD’s and ship them to your customers on demand.  Although Amazon’s commission for this service is high, duplicating CDs per pre-paid order may save you a tidy sum in the long run.

TuneCore recently partnered with CreateSpace which adds a much needed physical dimension to its one-stop, fixed-price digital distribution service.  CD Baby already offers physical and digital distribution and, since its acquisition by Discmakers, can fulfill the printing process too.  How will ReverbNation respond?

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TuneCore, the indie-friendly digital distribution company which secured $7 million in venture capital in October 2008, has partnered with Musicnotes.com to offer lead sheet music transcription and retail services for TuneCore artists selling more than 25,000 songs per quarter, Musicnotes.com announced on their blog yesterday.  Since its inception in 2000, Musicnotes.com has sold over five million sheet music downloads at an average of $4.95 per transaction.

“The music industry began in many ways with the selling of sheet music. The irony of the intertwining of digital downloads with sheet music is not lost on both companies,” said Jeff Price, founder and CEO of TuneCore.

Successful digital music distribution is, first and foremost, gauged by how cheaply and swiftly you can get your music on iTunes and whether your distributor can offer any marketing support, usually reserved for major label clients or independent megastars.  Although the current leaders, namely The Orchard, IRIS and IODA, now cater to the long-tail musician community, independent artists (a huge market) are being catered to by new, easy-to-digest digital music distribution models that appear to surpass the existing competition.  CD Baby, for instance, the most renowned online CD retailer of independent artists, has leveraged its resources for its target demographic and, resultantly, enjoying exponential growth in the digital music distribution sector.  With no start-up costs and just a 9% commission, the indie retailer is an excellent choice for up and coming artists.  A relatively new entry in the space, TuneCore, is making a splash with an equally unbeatable offer: $0.99 per track, $0.99 per store per album, and $19.98 per album per year storage or, $9.99 flat per song, all-inclusive.  No commission.

Due to sinking CD sales, digital music distribution has become the primary means of placing new music in front of consumers in a variety of online mediums.  As the retail options for independent artists increase, so does the value proposition from the digital music distribution service providers.

TuneCore, the do-it-yourself digital music distribution platform, landed $7 million in a recent round led by Opus Capital. The company offers immediate access into stores like iTunes, and poses serious competition to existing indie distribution companies like CD Baby.

Artists can distribute their albums or individual tracks across a number of digital music stores for under $30, and keep the royalties, a model that has yet to be tried and tested by the major digital distributors on behalf of long tail clients.

TuneCore, a digital music distribution company with a front door, fixed fee revenue model, may have conceived of the very solution independent artists have been seeking to get their digital tracks on major, online music outlets. Unsigned artists often rely on CD Baby for digital music distribution as they specifically cater to individual, burgeoning artists. More established artists and labels turn their catalogues over to the major digital distributors including The Orchard, IODA, IRIS and INgrooves. Without exception, digital distributors have been servicing their clients’ catalogue for a percentage of the proceeds paid to them from the retailers (i.e. iTune, Napster, Rhapsody) and pay the artist or label the remainder in monthly or quarterly intervals. 20% to 30% from the top, depending on who you are and the size of your catalogue is a standard distributor cut.

TuneCore, in contrast, charges its artist and label clientele upfront: 99 cents per song and 99 cents per store for each album and an annual $9.98 charge per album, instead of dipping into any backend percentage of proceeds due to the artist or label from downloads. It’s a simple and rather refreshing plan – certainly affordable – and, in my mind, challenges the services that the other distributors are offering. More importantly, it promises individual artists with a low profile and small or fledgling labels to access all the necessary portals for MP3 retail.