MUSIC INDUSTRY BLOG

Tweet My Song is an easy to use Twitter tool for song distribution and promotion on Twitter.  Simply upload a song on TweetMySong and tweet the link.  When you do, the link will direct to a hosted player where the song can be streamed in full, shared, and downloaded at the artist’s discretion.

The service provides reporting on trends, clicks and viral distribution.

Free and simple.

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A recent report from NPD Group suggests that Twitter users are consuming more music than non-Twitter users [source].

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TwitDoc may be an excellent, lightweight addition to your music marketing arsenal on Twitter… in the future.  The upload process is as simple as can be as is the recipient’s experience: click and download.  It’s a one-to-many file distribution solution which is perfect for a free music release or teaser, and perhaps a means to gratify potential fans for following you?  It’s like a stripped down SoundCloud for Twitter… potentially.  For now, it’s limited to document files (PDF, DOC, XLS) and image files (JPG, GIF, PNG), as the name suggests but I imagine that MP3s will soon be added to TwitDoc’s competence.

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The marketing potential of Twitter and the feels-like-free music paradigm converge in a collaborative effort by Blink-182’s drummer, Travis Barker, and turntablist, DJ-AM, Techcrunch’s Robin Wauters posted yesterday.  “Fix Your Face Vol. 2 – Coachella ‘09? is available for free download in exchange for a Twitter message.  Ah, but wait!  The transaction involves granting access to a third-party application via this website, allowing the app administrators to access and update your data on Twitter.  Okay, okay, this is still a good deal and an honest attempt at making music available without charging for it, although it’s more of a ‘barter’ than a ‘giveaway’ in my mind.  The almost daily emergence of new and creative methods to distribute music is testament to how difficult it has become to get music out there, let alone charge for it.  God forbid.

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ReverbNation Auto-Tweet

ReverbNation, the leading provider of dedicated music commerce and communication tools, have added a simple yet crucial feature to their roster.  The new optional ‘Auto-Tweet’ feature automatically updates ReverbNation members’ Twitter accounts whenever they post a new song (with a link to play the song), post a blog entry (with a link to the blog), recommend another artist (with a link to the artist’s profile page), and/or add a show to their schedule (with a link to their schedule and tickets).  Given ReverbNation’s strong emphasis on fan relationship management, I think ‘Auto-Tweet’ will be very well received by their userbase of more than 375,000 members.  It may also pose a threat to ArtistData who developed an entire suite of tools around the auto-syndication theme.  Given the popularity of services such as Ping.fm, I expect ReverbNation to extend this offering by allowing its users to synchronize and distribute updates to several social networks and bookmarking portals automatically, not just Twitter.

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Skittles have the right idea.  When engaging their customers online, rather than developing an all-encompassing website, they simply grouped together their community assets (i.e. YouTube, Facebook, Twitter etc.) into a single navigation menu and window interface.  For instance, on Skittles.com, if you click on ‘Pics’, you go directly to Flickr.  This approach inspired UnHub to create  a service that will help you build your online presence by grouping your various network pages into a single URL.  Simple, clean and brilliant.  I created an example for We Are Listening.