Full Money Back Guarantee
Tuesday, June 15th, 2010Dean Rieck, one of America’s top direct marketing copywriters, writes:
“You didn’t used to see many guarantees for online services and digital products.
But today’s new generation of bloggers and entrepreneurs have discovered that this age-old offline technique can be one of the most powerful routes to more sales.
They know that online buyers are plagued by fears and doubts. And there’s nothing that will kill a sale faster than doubt.”
It occurred to me that I have never purchased a CD or MP3 directly from an artist who offered me a full refund if I was in any way dissatisfied with my purchase.
I wonder if the following guarantee – on the back of your CD case or in red font on your web store – would inspire more music fans to give your music a chance:
I work really hard to write and produce the best songs that I can. If you don’t absolutely love what you hear, or dissatisfied with your purchase for any reason, I’ll reverse the charges on your credit card for the full purchase price. No questions asked.
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