The Next Big Sound
January 16th, 2009 by Lior Shamir
The Next Big Sound, a site developed by four students at Northwestern University and described as a cross between MySpace and American Idol by The New York Times, has come to fruition last August as yet another platform for independent artists and fans to come together in a digital environment of discovery and competition. Better described as another player in the realm of Sellaband and OurStage, The Next Big Sound looks great and promises adventure in role-play A&R for music fans and, with any luck, an opportunity for independent artists to raise their profile.
The site boasts 2000 “moguls” that have “signed” 9000 acts to date. The business model surrounding the idea is not yet clear but, if it takes off, I imagine that there will be plenty of opportunities for the company, participating artists and, of course, moguls (music fans) to monetize a piece of the proverbial action.