Yep Roc Records
July 29th, 2009 by Lior Shamir
Yep Roc Records, home to Paul Weller, Madness, Apples in Stereo, among many others, has adopted ReverbNation’s robust newsletter client, FanReach Pro, as part of a new and forward-thinking promotional strategy.
“FanReach Pro is simply the best email service available in the marketplace for Labels and Artists,” said Hank Stockard, Director of Online Promotion and Marketing for Yep Roc. “It’s the only solution out there that can integrate content with a single click, carry out a variety of very specific marketing objectives, and track the most important metrics about email marketing. Its also baked right into our label dashboard alongside the other critical ReverbNation marketing tools, giving us a central place to manage online promotion for the roster.”
“Yep Roc is one of the most credible labels in the industry and we are ecstatic to have them using our solutions,” said Jed Carlson, co-founder and chief operating officer of ReverbNation.com. “Fanreach Pro was designed to make it easy for labels or artists to drive sales of new releases, recruit new fans, grow and execute a street team, promote upcoming shows, distribute widgets and banners, and much more.”
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